Marketing Leader

The role

Our client is an established 28-year-old DTC beauty e-commerce company hiring its first Marketing Leader. You will own the marketing function end to end: set the strategy, run the weekly testing cadence, and build the retention engine — email, SMS, loyalty, and lifecycle — that turns one-time buyers into repeat customers.

What you’ll own

• Full-funnel marketing strategy for a multi-million-dollar DTC catalog
• Retention and lifecycle: email/SMS programs, loyalty, reviews, repeat purchase
• A weekly experimentation cadence — hypotheses, tests, readouts
• Performance marketing across paid channels
• The marketing tech stack and, over time, the team

What we’re looking for

• E-commerce / DTC operating experience — you’ve lived inside the P&L of an online store
• You’ve personally owned a number: revenue, retention, repeat rate, or customer lifetime value
• Strength in at least two of: marketplace or large-catalog management, structured testing, team or agency leadership, community/loyalty/retention
• A point of view on what makes customers come back — and the experiments to prove it
• Onsite in Tustin, CA, five days a week. This is not a remote role.

Compensation

$90,000–$95,000 base salary.